One of the most iconic brand in the world
launched a new shampoo with its prized
product innovation: Oxygen Boost.
We tasked ourselves with an unusual goal:
to make the audience ‘feel’ the product, even
before showing it to them.
An all-in effort was made by both Purpose and the client to deliver an at-the-time unprecedented integrated campaign from digital social movement and always-on-content, to influencer’s marketing and on-ground activation to a made-with-love hero content that not only inspires the audience but the brand itself to rise higher. Bold choices were made all around. And boldness was rewarded.