FAMI
AS IN FAMILY

One of our dearest clients – Vinasoy – and their FAMI product lines of soy milk have been market leader for many consecutive years. We are proud to have created a long-term imprint in building the brands and products alongside with the Fami family.

This commercial is one of them.

Fami Canxi soy milk wanted to relaunch its communication platform of healthier and stronger bones for the teenage audience. And we did it with a big bang, or bear. Let’s face it, the bear stood no chance against the new and improved formula of enriched D3 Vitamin and Calcium in every pack of tasty Fami Canxi that continues to dominate the soy milk category since.