Sometimes the smartest way to go about
telling a product story is the loudest.
Sometimes, subtlety is not for the
Millennials love to save. To hell with it – WE all love to save. Especially when it comes to buying phones. And for the first time ever in Vietnam, FPTShop – one of the largest tech retailer – introduces to the market a best-in-class subsidy program – The Four Zeros Plan, where unlike other competitors, there are ABSOLUTELY ZERO HIDDEN COSTS to consumers.
And to put money to where the mouths are, literally, we created our 4 adorable, trendy, representing, dancing and singing piggy banks to accompany consumers at every stores and every corner of the internet. Saving deserves to be heard, loudly.