The Fifa World Cup 2018 is probably the biggest football event has ever taken place. And undoubtedly and proudly, Vietnamese claims the golden crown when it comes to being the most passionate of fans.
A Nationwide Anthem
For A Worldwide Mania
Nothing goes hand in hand with football celebration in Vietnam as well as music. And that was exactly what we did, together with Budweiser. “The Rising Kings” was born out of the genuine urge to present to the young, passionate audience of the ‘king’ sport a piece of entertainment, that not only excite them and please them artistically, but speaks to them on an emotional level, as a new generation on the rise, wanting to achieve more than they are made to believe.
We collaborated with Vietnam’s most prominent and talent producer and hip-hop artist – Touliver and Rhymastic to create the most fiery drop of the football season. To match, we scripted, produced and directed a no-hold-barred music video that challenged every standard of entertainment production in Vietnam. With a few crowd-pleasing cameos from the nation’s beloved football stars.