Kit Ong joins The Purpose Group
as partner

Kit Ong has joined Vietnam’s homegrown independent agencies, The Purpose Group, as a partner. Ong will spearhead the creative renaissance at the multi-disciplined advertising group for clients such as Samsung, Pepsi and Vinasoy.

Ong’s career spans over 25 years. He has held creative leadership positions in agencies across Malaysia, China and Vietnam handling a client portfolio that includes Samsung, LG, Toyota, HSBC, Procter & Gamble, Colgate Palmolive, Coca-Cola, Vitaminwater, Fonterra, Guinness, Carlsberg, Lee Jeans and The North Face.

The Purpose Group’s managing director, Giang Nguyen said, “Having Ong joining us is the important milestone in our journey to become the best integrated marketing and communications agency in Vietnam. We highly value Ong, not only for his award-winning experience, but also for his great belief in the future of Vietnam’s creative industry and local creative talents. We are very excited of the bright future of our truly made-in-Vietnam agency and ability of creating more purposeful communication campaigns.”

Ong said: “Becoming an integral part of The Purpose Group, affirms my commitment and belief in Vietnam’s positive business environment, and the talent and ambition of the Vietnamese people. I am determined to create the most interesting and surprising work with a distinctive Vietnamese flavor for our clients. I hope and wish to provide a safe haven and cultural space for the most hungry and innovative local talents to shine not just in Vietnam but also on the world stage.”