TO ENVISION
A BRIGHTER future

To raise awareness for a increasingly widespread of heart diseases among Vietnamese young adults due to their unbalanced and careless lifestyles, Vinasoy decided to take a bolder approach. The idea: to call for a fight for the one fighter fighting the battles you often neglected – your heart.

To coincide with World Heart Day, a social movement was ignited with thousands pledging for a better, healthier lifestyle, all in the benefit of their warrior hearts. And in their corner – a soy milk brand that was brave enough to tackle unhealthy issues for healthier outcomes.