The Coffee House – Vietnam’s fastest growing start-up to rival the world’s biggest coffee chain – aims to deliver an impactful campaign for Christmas 2017. They wanted to more than just luring their customers to their stores in the holiday season. So, let’s give the audience a reason to say #let’scoffee #minhcaphenhe in the most socially insinuating experience possible.

We started the campaign by making the most “socially awkward” short film of the season, as you do, about a girl facing the ultimate dilemma of accepting her ex’s wedding invitation. The film, as expected, sparkled intense discussions – polarized of course – among the social networks. As Christmas approached, the sentiments grew kinder and kinder, as people would, creating an heartwarming film-or-real-life experience.

The brand then followed up with a clever and rewarding application giving their consumers the chance to invite long-time-no-see “friends” to catch up over a cup of coffee.