Vietnamese New Year festival – Tet – for long has been the highest-stake playground for brands. And Budweiser possesses the secret weapon. Leveraging on Budweiser’s Official Sponsorship for FIFA World Cup 2018, we craft a long running campaign that stretches over the holidays and throughout the feverish football season, from nationwide television to online platforms, from launching a brand new limited edition product to launching an epic trip from Vietnam to Russia. All for the satisfaction of our consumers.